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Communication guru, lifestyle trend identifier and Vice President of Global Communication at Philip Morris International, Marian Salzman, was invited to “Wake Up” to talk about the predictions regarding the social trends of 2022.
She focused on the lifestyle trends for the coming new year, arguing also on the impact that the year we are leaving behind has had, especially when it comes to the perception we have on science.
“I think we have a jingling situation. On the one hand, we want science to solve everything. On the other hand, at best, we are afraid of it. In the worst case, we remove the visa from science, calling it false “said Salzman during the interview with Isli Islam and Ori Nebiaj.
The communication guru recalls the important role that science has played in alleviating the difficult times of the pandemic. That alone, should serve us to have faith in her.
“I think if you believe in science, it’s much better, because it’s been science that has helped us control the pandemic so far, which has helped us gain control of the economy and helped us get back on track,” he said. the world. But, it has to be validated science. It must be a science that can be proven by academic commissions, scientists and state institutions. “
During her interview for “Wake Up”, Marian Salzman explained that last year was even more chaotic than she could have predicted.
“Unfortunately, I predicted it would come, although I do not believe I predicted the vaccine would come so soon and I do not believe I predicted that people would refuse the vaccine. I knew for sure that it would be a chaotic year, but I must say that the chaos caused by the people themselves was unexpected for me. “
One of the issues Salzman discusses when it comes to 2022 trends is inequality.
“The pandemic has made people very lonely, it has made them very angry. He has noticed all the inequalities that exist. Some had to work in the front line, while others could even take the work home. It has reinforced the fact that health care is a human right, but not everyone has access to the best health care. He also pointed out the tensions between the generations, having the elderly on the one hand, middle-aged people on the other hand, young people on the one hand and teenagers and children on the other… So I think there is a lot of tension between the generations at the moment. ”
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