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The social media giant has reportedly backed away from its real-name-only account policy in hopes of keeping as many users on the platform as possible, Bloomberg reported today.
Facebook is trying to combat the decline in the number of users by allowing them to create multiple accounts with the same identity, according to the report, up to four of them.
Officials say the other profiles will be linked to the main account and any potential breach in one will affect the others.
But critics say the move is about dispersing one person’s identity into multiple accounts and thereby blunting the ideological impact of certain issues.
Also new accounts will not be able to be used “likes” repeated to a post, and not even to comment with the claim that the second profile is another person.
Facebook says the procedure is allowed to create profiles for different aspects of the user’s life such as society, colleagues, special interests and so on, according to Bloomberg.
The report says that the profiles will not show the true identity of the user, a decision that contradicts the procedures of the technological and ideological giant so far.
For the first time, the company has lost users in the first quarter of 2021, with about half a million leaving.
Facebook has reformatted itself as Meta to focus only on social media, this too has cost the company an estimated $10 billion in 2021.
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