During June 17-19, the Ministry of State for Entrepreneurship Protection in cooperation with the General Directorate of Road Transport Services and the Ministry of Infrastructure and Energy organized “Automotive Fair Albania”.
This fair was treated as a regional showcase for the most innovative enterprises in Albanian-speaking lands and a bridge between all operators and actors in the automotive industry, offering new investment opportunities in this industry, promotion and establishment of cooperation networks.
One of the most renowned concessionaires in Albania used this fair to bring a bolder vision. For Porsche Albania this event was a fantastic opportunity to bring in a synthesized way, in front of a diverse audience, their vision of the future: electric transport!
Under the concept “Unbox the future – The Future is Electric” Porsche Albania teams presented in series not only electric models from their premium brands, but also the continuous investments they have undertaken, to digitize the entire customer experience from sales to car maintenance through the application “My Car”. This application has recently become the “home” of the life-saving initiative “Heroes at the wheel”. This initiative rewards prudent drivers and penalizes dangerous behaviors, such as using the phone behind the wheel.
Skoda Enyaq and Volkswagen ID5 were some of the electric models that Porsche Albania chose to visualize the future they propose and the standards to which they invite all central and private development policies to refer.
To make electric transport even more tangible for the interested audience, be they of the premium segment, Porsche Albania was present with the Audi e-tron, which has already entered the Albanian market and is the future that is happening on our roads.
In addition to Porsche Albania, Porsche Leasing, as a financial institution which enables the electric future, within the most favorable conditions of the current budgets, was also present in this fair, which was absent and historic.
Also, digitalization remains a supporting pillar for this vision, offering the application “My Car” as a model of success, which can easily serve as a basic standard of the future of the entire automotive industry.