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The WE Edition, the newest device of IQOS 3 Duo has been introduced recently in Albania. Comes as a limited edition IQOS 3 duo through an authentic design that encourages embracing the changes that make everyone unique.
The WE Edition was created to be inspired by the IQOS community as a device that speaks to the beauty of change between everyone.
The WE Edition is part of the journey to a smoke-free future reinforcing Philip Morris’s commitment to providing better alternatives to adult smokers in Albania, who would otherwise smoke cigarettes.
This new presentation not only adds color to the IQOS collection, once again confirms the company’s commitment to continuously invest in the development and commercialization of scientifically proven products that can help millions of adult smokers who would otherwise continue to smoked cigarettes, to switch to less harmful alternatives.
The limited edition of The WE Edition comes for Albanian adult smokers on the 3rd anniversary of the introduction of IQOS in our country. As a better alternative to cigarette smoking, IQOS was introduced for the first time in Albania in 2019.
IQOS is an electronic device that heats but does not burn tobacco. This device enables heat only enough to release nicotine, but without smoke and ash. IQOS heating technology has been hailed as a revolutionary breakthrough in reducing the harm of smoking, as by not burning it significantly reduces the levels of harmful chemicals released by smoke.
To date, Philip Morris has invested over $ 9 billion in research, development, and commercialization of its smoke-free product portfolio. Over 930 scientists, engineers and experts work on the development and research of these products.
There are currently around 21.2 million IQOS users in the world, of whom 15.3 million adult smokers have completely switched to IQOS, eventually giving up smoking.
However, it is important to note that IQOS is not harmless and contains nicotine, which is addictive.
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