Coca-Cola FIFA World Cup Trophy Tournament Comes to Albania for the First Time

TIRANA, MAY 22, 2022 – The fifth tournament of the FIFA World Cup Trophy në arrived in Tirana on May 22, 2022, giving the Albanian football community the opportunity to experience the most coveted football award.

The FIFA World Cup Tr Trophy Tournament kicked off in May 2022 in Dubai and will visit 51 football nations and, for the first time, visit all 32 FIFA World Cup qualifying countries.^TMinspiring peoples around the world.

“I know for myself how raising the FIFA World Cup. Trophy can excite millions of fans. It is an honor to be here in Albania and I have seen the passion for football all over Europe. “With 51 stops around the world, I have no doubt that the Coca-Cola Tournament will inspire and engage also an unprecedented number of rising football stars from this region.” said Gilberto Silva, Ambassador of the FIFA World Cup ™ Trophy Tournament C from Coca-Cola.

The welcome event in Albania took place at the Center for Openness and Dialogue (COD) in Tirana, in the presence of the Prime Minister of Albania, Mr. Edi Rama. Young footballers, with and without intellectual disabilities, selected by the Albanian Football Federation (AFF) and Special Olympics Albania had the opportunity to play football in the garden near the FIFA World Cup Tr Trophy, led by Gilberto Silva and the Albanian legend of football, Lorik Cana. An exhibition on the history of Albanian football was organized in this environment, thanks to the cooperation with the AFF. The arrival of the FIFA World Cup Trophy Tournament^TM by Coca-Cola in Albania is an opportunity to promote all inclusion through sport. For this reason, this Tour also marked the beginning of the development of a project based on social responsibility with the AFC, supported by Coca-Cola.

“There is no more powerful symbol in the world of sports than the Original FIFA World Cup of Trophy”, said Luca Busi, President of Coca-Cola Bottling Albania.

“FIFA World Cup Trophy Tournament^TM by Coca-Cola will raise and excite the fans at every step of the Tournament and we are pleased to bring the Original FIFA World Cup Tr Trophy for the first time in Albania. A place where Coca-Cola feels at home after decades of constant presence and appreciation from consumers.

This initiative is the latest example of Coca-Cola’s strong bond with the country. Coca-Cola’s history in Albania began 28 years ago, when Coca-Cola Bottling Albania (CCBS) opened its doors and since then, Coca-Cola has been a proud contributor to the country’s economy and culture.

The Coca-Cola Company has had a long-standing relationship with FIFA since 1974 and has been an official sponsor of the FIFA World Cup.^TM since 1978. Coca-Cola has advertised in every stadium of the FIFA World Cup^TM since 1950 and has long been a supporter of football at all levels.

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