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Water, soil, air and… no fire, as tobacco should be heated and not burned. This is also the idea that Philip Morris International follows in every step it takes on the path of providing products with the latest technology.
Finally, at the PMI headquarters in Switzerland was held the event of the year focused precisely on technology, ‘Technovation’. The launch of this event was undertaken by the Vice President of Global Communication at PMI, Tommaso Di Giovanni, who compared the new tobacco products with other technological discoveries such as flight, car seat belt or refrigerator, which even in their beginnings were not immediately embraced by citizens or lawmakers
“When we mention innovation directly, we mean something positive. But innovation is always accompanied by skepticism. Something similar happened to Galileo Galilei, who proved that the Earth revolved around the sun, and there gave impetus to geocentric theory. Even today we continue to not fully understand the aspects of our lives that require innovation. “So it is with tobacco products,” said Di Giovanni.
Among the guests present was Michele Cattoni, Vice President of Heated Tobacco Products at PMI who discussed the technology and cyber security behind their products.
“Of course, since technology is a very important link in the equipment that PMI produces, we are even more careful to protect our customers from any cyber attack. “Even if it reaches the heart of the software that the device uses, PMI has made it possible that this piece of information can not be used by people who want to duplicate it or use it for their own profitable purposes”, said Cattoni. This statement also came as a reaction to the attempts of ‘hackers’ to intervene in the heating equipment system by PMI.
The international mission of this company is to replace cigarettes with new alternatives. Thus smokers who choose to continue consuming nicotine, do so by reducing as much as possible the damage caused by burning. A mission which has sought precisely innovative solutions based on scientific research and advanced technology.
Even the Consumer Director and President of Smokeless Products of PMI, Stefano Volpetti, stated that it is the responsibility of the industry to advance innovative ideas: “This is how we manage to fulfill the task we have undertaken for a smokeless future”.
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