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Ukrainian President Volodymir Zelensky has waged an information war in the capitals of the western world as his army fights on the battlefield to defend the country.
In just two weeks he has addressed 10 parliaments of the world, receiving applause everywhere. ‘He knows how to embody the soul of the nation,’ experts say. Zelensky’s speeches carry an urgent goal, to gather as much international support as possible, and he is accomplishing this best with a series of ‘hit’ messages.
In a speech to the US Congress filled with references to Pearl Harbor, Martin Luther King, President Zelensky addressed the audience in clear, non-diplomatic language, asking the question in prayer as he usually did during his speeches: During a In his next speech in the Italian Chamber of Deputies, President Zelensky addressed the audience in a reproachful language, saying that members of Putin’s circle had been on holiday in Italy, calling out:
“Do not become a tourist destination for killers.” As president of a country suffering from an unprovoked invasion, Zelensky has earned the right to enter a foreign country parliament and say ‘shame on you’, establishing himself as a moral arbiter. In each of his speeches co-written by his close aide, Dmytro Lytvyn, Zelensky has had politicians electrified by his unconventional, direct rhetoric of a leader’s righteous anger.
He also speaks to his people in the Ukrainian language and avoids wearing eye-catching costumes that are usually associated with this kind of political spectacle, and this is an extraordinary transformation for a politician. Being a comedian, Zelensky knows how to address his audience, with simple and unadorned messages, at the same time he creates a kind of pressure on leaders in the way he addresses and the words he selects writes the BBC.
Zelensky makes virtual tours of the world’s parliaments not merely to gain sympathy, but as a way for Ukraine to fight for its existence, and it can only do so with massive and sustained military help from its allies. For weeks, President Zelensky has been urging NATO to establish a no-fly zone over Ukraine. He knows he will not take it, but he makes this request because he knows he will benefit from something else in return, and that is exactly his strategy.
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