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For 4 days, Tirana will host the “Sunny Hill Festival”, thus opening the doors for all fans and lovers of this event.
But what economic benefits can holding this festival bring to the capital?
Dukagjin Lipa, the founder of this event says that the benefits are multiple. According to him, in the last festival held in Prishtina, 23 million Euros were generated only for the image of the country and at least 10 million Euros for the economy of Prishtina.
Dukagjin Lipa: 50 percent of the participants in the Sunny Hill Festival in each edition have come from outside Kosovo, from more than 40 different countries of the world ”which means not only more promotion for the country but also income plus for various reservations of of foreigners.
But what are the biggest sources of income? Only the purchase of tickets starts from 70 euros, to go up to 250 Euros for the VIP area.
Just like in Kosovo, a large influx of participants is expected in the “Sunny Hill Festival”, which will not only give a boom to the promotion of the country but also great economic benefits.
Small and medium-sized businesses and accommodation structures are expected to benefit more, leaving behind not only cultural destinations but also the coast, known as one of the most coveted lines in Europe. The experience of organizing the Conference League final showed that on the occasion of the match, many foreigners came before and stayed a few days after the match, mainly in the coastal cities.
Depending on the way of entry of participants in Albania, traffic at customs and flow at the airport can be expected.
Of course, such events lead to an increase in prices, but in this case for the local economy the effects are positive.
According to the information published on the official website of the organizers, so far “Sunny Hill Festival” has accumulated more than 300,000 Euros and in continuous growth values, over three years.
In 2018, the “Sunny Hill Festival” had about 50,000 people in attendance from other European countries. In 2019, this figure reached 60,000, with present not only from Europe and the Region but also from New Zealand and Australia.
The third edition comes after two years of pandemics and the turnout is expected to be even more massive. The quarrel in Pristina seems to have produced an unexpected gift for Tirana, in the year when the capital is experiencing unusual boom of events from its status as the European city of youth.
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