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Ukrainian President Volodymyr Zelensky has waged an information war over the capitals of the western world as his army fights on the battlefield to defend the country. In just two weeks he has addressed 10 parliaments of the world, receiving applause and praise everywhere.
‘He knows how to embody the spirit of the nation’, said Jonathan Eyal, of the Royal United Services Institute. Not only in speech but also in the way he appears in his background where he speaks.
Zelensky’s speeches carry an urgent goal, to gather as much international support as possible, and President Zelensky is accomplishing this best with a series of highly tailored and ‘hit’ messages, from the fall of the Berlin Wall to the attacks of 11 September in New York, Zelensky touches on epic national events and traumas.
In a speech to the US Congress filled with references to Pearl Harbor, Martin Luther King and Mount Rushmore, President Zelensky addressed the audience in clear, non-diplomatic language, addressing the question in prayer as he usually does during speeches. his:
During another of his speeches in the Italian Chamber of Deputies, President Zelensky addressed the audience in a scathing language, saying that members of Putin’s circle had been on holiday in Italy, calling out: “Do not become a resort for killers.”
As president of a country suffering from an unprovoked invasion, Zelensky has earned the right to enter a foreign country parliament and say ‘shame on you’, establishing himself as a moral arbiter. From his unique point of view, as the leader of a country that has just been conquered, without provocations, it is perhaps understandable that Zelensky feels the need to express his anger towards his followers.
In each of his speeches co-written by his close aide, Dmytro Lytvyn, Zelensky had an enslaved audience, among them politicians electrified by his unconventional, direct rhetoric of a leader’s righteous anger. He also speaks to his people in the Ukrainian language and avoids wearing the sharp costumes usually associated with this kind of political spectacle, this is an extraordinary transformation for a politician.
Being a comedian, Zelensky knows how to address his audience, his performance with simple and unadorned messages helps him a lot, at the same time he creates a kind of pressure on leaders in the way he addresses and the words he selects.
Zelensky makes virtual tours of the world’s parliaments not merely to gain sympathy, but as a way for Ukraine to fight for its existence, and it can only do so with massive and sustained military help from its allies.
For weeks, President Zelensky has been urging NATO to establish a no-fly zone over Ukraine. He knows he will not take it, but he makes this request because he knows he will benefit from something else in return, and that is exactly his strategy.
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