A yellow island! Unsmoke, at Tirana Lake Park

This new space, symbolic of our smoke-free future, was inaugurated at the Artificial Lake Park.

island Unsmoke, with the support of Philip Morris International in cooperation with the Municipality of Tirana and the Parks and Recreation Agency, is an area dedicated to those who decide to remove from any form of smoke from their lives. Choosing the bicycle instead of motor vehicles, air to pollution, oxygen to cigarette smoke.

“This space is even more symbolic when we think that here used to be an area occupied by smoke”, said during the inauguration the Deputy Mayor of Tirana for Sustainability Development, Anuela Ristani, “Today, it is a completely smoke-free space.” lungs of Tirana ”.

Communication Officer for Philip Morris Albania, Anis Brahimi Treni: “We really are the biggest tobacco company, but it is from this position that we have the task to influence change towards a smoke-free future.”

Campaigns and initiatives cannot be postponed or forced. They come as part of a reaction of the people involved. campaign Unsmoke was created by humans, for humans. To motivate smokers who want to quit smoking, or communicate about less harmful alternatives.

This thriving island will have an emotional, communicative and cultural value, for the forms that the community will choose to use.

Unsmoke Your Worldit is not just the simplified message of a corporation. It is conversation for the same purpose.

Unsmoke Island aims to raise awareness about the elimination of smoke, the leading cause of many environmental problems, but also health problems for people who smoke and are exposed daily to thousands of chemicals contained in the smoke.

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