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Internet traffic from mobile networks increased by almost 42% in the first quarter of this year.
Data from the Electronic and Postal Communications Authority (AKEP) show that total data traffic reached 44.5 million GB (Gigabytes), following the annual growth at very high rates.
The growth of the internet from mobile networks has similar dimensions also measured as average traffic per user. During the first quarter of this year, each user spent 7.22 GB of internet per month, an increase of 40.3% compared to the same period a year earlier.
According to AKEP, for the first quarter there were approximately 2.06 million broadband internet users from mobile networks, 1.3% more compared to a year ago.
Statistics in recent years show that internet service is gaining more and more weight in the business of mobile operators. The space created by technologies that enable high-speed data transmission (3G / 4G) has radically changed the use of mobile phones and the services that operators provide.
Internet use is increasingly shifting towards mobility, including information entertainment, use of social networks, but also communication platforms. To a large extent, internet-based communication applications are also replacing direct communication through mobile networks.
This explains a declining trend of several years of traffic of calls and text messages from mobile networks. For the first quarter of the year, call traffic experienced an annual decline of 8.7%, while that of text messages fell by 5.3%.
With the increasing weight of the internet in the structure of mobile services, its quality is always becoming a determining element in the competition towards operators. This can also be clearly seen in the orientation of marketing campaigns. Now, operators place emphasis not only on the affordability of the prices they offer, but above all on the quality of the network and the speed of the internet service. Investments in this area are becoming crucial to gaining more users.
AKEP figures for the first quarter of the year showed that the ONE operator has continued to gain ground in market segmentation according to the number of users. ONE was the only one to report an increase in the number of 3G / 4G users compared to a year ago, by 15.3%. ONE already owns 41.3% of the broadband market, according to the number of users.
Vodafone Albania remains the leading operator for this indicator, but declining compared to a year ago. The number of Vodafone broadband users has dropped by 6.8%, while the market share has dropped to 44.2% (a year ago it was 48.1%).
The third operator, ALBtelecom, has experienced a further decrease in the number of subscribers by 6.2%. Less coverage with 4G network and poorer quality of service delivery have been a factor that has further worsened ALBtelecom Mobile’s position in the market in recent years. However, this year ALBtelecom is expected to start the merger process with ONE Telecommunications, as at the beginning of the year both companies were bought by the Hungarians of 4iG. / Monitor
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